about us - our philosophy

About Us – Our Philosophy

Nineone is a garage-born, island-made clothing label for car lovers who see machines as art.
This is where storytelling, sustainability and design collide. From the Azores to the rest of the world, every piece we create carries a sense of place, purpose and passion.


Our Roots

We didn’t plan on starting a clothing brand. We just really, really liked cars.

Nineone was born out of late-night garage chats, rally replays on VHS, and sketching hot hatchbacks in the margins of school books. We were those kids—obsessed with cars before we could even drive them. Mods, meetups, the smell of petrol—it never left us.

So one day, we said: why not wear what we love? Our designs are made by enthusiasts, for enthusiasts. Inspired by car culture, speed, and the stories machines carry—every piece is a canvas. It’s not just about cars. It’s about the art behind them.


How We Build

We’re not here to just print cool stuff on tees. We care about how things are made. Every item is printed to order to avoid waste, and we only work with eco-conscious partners. No mass production, no fast fashion. Just quality gear you’ll want to wear on any run—track day or coffee meet.

We don't release drops every week. We don't chase the algorithm. Each Nineone piece begins with a sketch, not a spreadsheet. Made in limited numbers, printed in Germany, and stitched to last — not to landfill.

Because speed belongs on tarmac. Not in fashion.


A One-Person Brand

Nineone is still a one-person garage project. Every design, every post, every package—we do it all ourselves. But when we say “we,” we mean the community who wears it, shares it, and keeps this thing rolling. Without you, it’s just fabric.


Why Nineone Exists

This is for the ones who feel something when they see good design. For the ones who know machines can be art. For the ones who drive with intent — and want their clothes to match.


Our Philosophy

We don't do hype. We do heritage.

Nineone was born on an island, in a garage that smelled like brake cleaner and old ambition. Here, cars aren’t just machines — they’re stories, scars, and second chances. Our pieces are built the same way: with patience, passion, and a refusal to rush.

We design for the ones who find beauty in patina. Who understand the poetry of heel-and-toe. Who believe clothes, like cars, should be driven hard and cared for harder.

Built slow, with purpose

We print on demand. We build what matters. No overproduction. No meaningless drops. Just gear made to last.

From the Azores, to the world

Our roots are in the mid-Atlantic — surrounded by cliffs, mist, and the kind of roads that make you forget everything else. That spirit lives in every line we draw and every tee we ship.

Sustainability, with attitude

No vague green promises. No fake labels. Just honest production, limited stock, and full transparency.

A visual universe

Nineone is more than a logo. It's a design lab. A visual garage. A place where illustrations turn into stories — and those stories become collections.

We’re building a world of drivers, ghosts, street samurai and backroad outlaws. Inspired by JDM, DTM, Group B and island grit. Every design has a name. Every name has a meaning.


Drive fast. Dress consciously. Welcome to Nineone.